Alexis has always believed there’s a better way to do things and she’s never been afraid to go find it. That inner restlessness is what makes her such a powerful creative force: constantly pushing ideas, teams, and the industry to be sharper, braver, and more honest.

As Co-Chief Creative Officer at NFA, she has worked on several internationally awarded campaigns, leading culture-shaping work that moves people, and moves the needle for clients. Whether she’s mentoring the next generation or moodboarding to tunes, Alexis brings high standards, sharp insight, and real heart to everything she touches.

As Founder and ECD at Arts & Letters, Charles created a place where the world’s best talent could work with the world’s most inspiring companies, and do things together that they couldn’t do alone. Eight years later, clients like Google, ESPN, Dick’s Sporting Goods, Tito’s Handmade Vodka and FanDuel have called on A&L to help craft breakthrough work using the power of the Agency's pioneering platform approach.

Charles’ work has received numerous industry awards, including multiple Grand Prix in Cannes, but building an independent agency that was named “Best Place to Work” by Outside Magazine five years running stands above them all.

Before Arts & Letters, Charles led global marketing for Apple on iPhone at TWBA\Media Arts Lab, and worked in-house at Google’s Creative Lab. He started his career as a copywriter at Wieden+Kennedy working on Nike, Delta and ESPN, where he penned over 30 commercials for the iconic “This is SportsCenter.” campaign.

Tim Nudd is Creativity editor at Ad Age. He was previously editor in chief of the Clio Awards and Muse by Clio, and has also served as creative editor at Adweek.

Shu Hung, CCO of AKQA, has dedicated her career to creating products and experiences that bridge business and culture.

Early on, she worked at agencies in New York, Beijing, and Berlin before landing in Portland with Nike, contributing to marketing and digital strategy for Nike Women and Nike Sportswear.

Shu joined UNIQLO as the global creative director, assembling a cross-functional team across several global cities. As head of cultural collaborations, she worked with prestigious institutions such as MoMA, MACBA in Barcelona, and the Garage in Moscow.

Her interest in fashion and sustainability led her to Everlane, as creative director. She rebuilt the creative team, relocating it from San Francisco to Los Angeles, and spearheaded a visual and editorial rebrand.

A former competitive figure skater turned strategist, Yan brings precision, creativity, and curiosity to some of the world’s most influential brands including Apple, OpenAI, Microsoft, and Electronic Arts. Her work bridges human insight and technological transformation, helping brands show up meaningfully in culture rather than just repetitively in media. Under her guidance, Droga5’s strategy and creative practice have earned Cannes Lions, Effies, and Adweek’s Media Plan of the Year for work that fuses craft with clarity — from redefining what AI looks like in marketing to building creator-led ecosystems that feel more like communities than campaigns.

Yan’s passion extends beyond the boardroom; she’s a Marketing Academy Scholar and Alumni, a pro bono strategist for various causes, and a mentor for women of color in creative industries through Women Who Create and Feminist Camp. Yan believes that your best work is always ahead of you. In her current role as head of strategy, she’s focused on creating a culture that celebrates seeing around corners and challenging conventions so you can respond (not react) to whatever may be next.

Georgie Jeffreys is the Head of Marketing for Uber across North America, where she leads the end-to-end marketing function across the company’s full portfolio of businesses—including rideshare, delivery, and membership.

Georgie leads a team of multi-disciplined marketers who are charged with growing brand favorability and preference, and accelerating category and customer penetration.

Having joined the company in 2015, Georgie has spent the past ten years building and scaling Uber's marketing capabilities around the globe, first as the Head of Marketing for Australia & New Zealand, then as the Head of Marketing for Asia Pacific, before being appointed to lead the North America region in 2020.

During her time at Uber, Georgie has played a key role in transforming the marketing organization and has led much of the brand’s most awarded and impactful work, including all five of Uber’s Super Bowl campaigns.

Michael Tabtabai is Global Vice President of Creative at OpenAI, where he leads brand storytelling and creative strategy.

Before joining OpenAI, he served as Vice President of Creative at Coinbase and spent seven years at Google as an Executive Creative Director. Earlier in his career, he held creative leadership roles at Wieden+Kennedy, Saatchi & Saatchi, TBWA\Chiat\Day, Modernista!, Crispin Porter + Bogusky, and other leading agencies.

Alongside his brand work, Tabtabai is the founder of Leave It On The Road, a nonprofit that raises funds for cancer charities through endurance cycling events.

Rosie May Bird Smith is a British comedy director and writer with a strong unique style and ability to blend humor with heart. In 2025 she was named Director to Watch by Ad Age’s Creativity Awards, following her earlier recognition by the British Arrows for Best Young and Emerging Talent, Creative Circle’s Best New Director, Cannes Young Director Award and Campaign Magazine as one of the industry’s Rising Stars.

Rosie began her career as a creative, quickly gaining attention for her sharp wit and clever storytelling working on a range of high-profile films for some of the world’s largest and most influential brands. Upon shifting to the director’s chair, her first commercial project, for Asda, received four British Arrow nominations and earned her a Silver Young Director Award. Her additional commercial work includes the delightfully humorous “Charity Shop” spot for Müller Light, whose unlikely hero spotlights the snack and dessert brand as a simple, healthier option than others. She also directed the social portion of Andrex’s multi-platform “Get Comfortable” campaign, encouraging Brits to bust free from toilet taboos, which went on to win Silver at Cannes Lions.

Rosie has also created several notable short film projects, which have been featured on the global festival circuit and in the press. Her short Herd Immunity earned Gold at the British Short Film Awards, alongside a 1.4 award for Brilliant Filmmaking and Best Film, and Best Director at the Papaya Films Young Directors Gala. Her latest short narrative film Egg Timer is currently screening at festivals all of the world including Aesthetica, Rhode Island International Film Festival, Bolton Film Festival and Hollywood Shorts.

“Dav” is an EMMY, BAFTA and CANNES LIONS GRAND PRIX winning producer and the Co-founder/CEO of magna studios, based in Los Angeles, CA.

Magna Studios, which launched at the beginning of last year, is a next-generation studio redefining visual storytelling at the convergence of film, non-fiction, branded entertainment and music content. Founded by Marisa Clifford and Davud Karbassioun, it operates from hubs in London, New York and Los Angeles, embodying a bold new vision for multi-format storytelling.

Magna’s reach extends well beyond advertising into long-form, documentary and film production. The studio produced and co-financed Oscar Hudson’s debut feature film, Straight Circle, which premiered at this years Venice Film Festival, winning the Grand Prize in Critics Week. The Studio is also in production on the official Oasis reunion tour documentary in partnership with Stephen Knight (Peaky Blinders).

Previously for over 10 years Dav was the longstanding global president of Pulse Films which he established as an Indy powerhouse, before that he worked at BBH London for 14 years where he was the global Chief Production Officer and managing partner.

As Head of Production at Arts & Letters, Lisa brings an unmatched depth of industry experience and expertise to every step of the production process across all client partnerships. She leads a talented team of makers to define new frontiers of content creation and embrace agile methodologies that produce the kind of culture-shaping work that A&L is known for.

Throughout her storied career, Lisa has led integrated production on breakthrough creative campaigns for marquee brands including Google, Playstation, Acura, Corona, JetBlue, KFC, Sprite, Levi’s, Axe and Cadillac.

Prior to Arts & Letters, Lisa was SVP, Executive Director of Integrated Production for MullenLowe, where she is credited with unifying production across the agency’s US offices. She also served as Head of Broadcast Production at BBH, and was Head of Production at JWT New York.