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Regular deadline 12/7


Check out the 10+ new categories this year




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Since 2007, Ad Age has recognized the best agencies in advertising on the annual Ad Age A-List. But, advertising is about more than just the agency. Now in its sixth year, the Creativity Awards honor the people, work and companies who together conceive campaigns, experiences and products that excite consumers while driving business. Together, the coveted Ad Age A-List & Creativity Awards honor the forward-thinking leaders, top agencies and creative innovators in the industry today.

We have expanded this year's program to include 10+ new categories and are thrilled to announce that our annual Gala is back! We will be honoring our winners in person in New York City, on April 25, 2022. 

Save $150 when you enter before November 3!


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Questions? Contact  


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Being named to the A-List is one of the most prestigious honors in advertising. The recognition reflects game-changing creativity, bold leadership and the ability to point the industry in new directions. The A-List is selected solely by the Ad Age editorial staff. A-List winners will be released in our March 14 issue and celebrated alongside our Creativity winners at our gala in NYC in April. 

A-List honorees will be named in the following categories:

Agency of the Year and A-List

Production Company of the Year and A-List

Media Agency of the Year

Multicultural Agency of the Year

International Agency of the Year

Creative Agency of the Year

In-House Agency of the Year

Data & Insights Agency of the Year 

Design & Branding Agency of the Year 

Social Media/Influencer Agency of the Year NEW

Newcomer Agency of the Year NEW

Agency Network of the Year NEW

Customer Experience Agency of the Year NEW

Purpose-Led Agency of the Year NEW

Holding Company of the Year NEW

Agency Executive of the Year 


For A-List Awards judging criteria and entry instructions:

How to enter Ad Age A-List Awards

Ad Age A-List Awards Category Descriptions

General FAQ


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Creativity Award winners represent the best of the industry as well as the future. The awards bestow recognition to work that sets a new bar, and to individuals and companies who are propelling advertising and marketing forward with their ideas. For the Creativity Awards, esteemed juries convened by Ad Age will choose finalists and winners. Our 2022 judges will be announced soon.

Creativity Awards finalists will be announced online in late March and winners announced live and celebrated alongside our A-List winners at our in-person Gala in NYC in April.  

To be eligible for the Ad Age Creativity Awards, work must have debuted and run between Dec. 1, 2020, and Dec. 31, 2021.

Creativity Awards honorees will be named in the following categories:


Idea of the Year

Experiential Campaign of the Year

Content Campaign of the Year

Best Work for Good: Pro Bono

Best Work for Good: Brand 

Tech Innovation of the Year

Creative Data Campaign of the Year NEW

Craft of the Year: Film/TV/Video 

Craft of the Year: Print/Design

Craft of the Year: Digital/Social

Tiny But Mighty

Best B-to-B Campaign NEW


Chief Creative Officer of the Year  

Creative Director of the Year

Creative of the Year

Social Lead/Community Manager of the Year NEW

Chief Strategy Officer of the Year 

Strategic Planner of the Year

Media Planner of the Year

Account Manager of the Year 

Diversity & Inclusion Champion of the Year 

Creative Marketing

Brand CMO of the Year

Brand Manager of the Year

Brand CCO of the Year NEW

Social Marketer of the Year NEW

Best Rebrand NEW

Best ROI: Work that Works

Best Product Launch of the Year 

Best Brand Launch of the Year 

D-to-C Brand of the Year 

Founder of the Year


Agency Head of Production of the Year NEW

Agency Producer of the Year 

Director of the Year

Director to Watch 

Editorial Company of the Year 

VFX Company of the Year 

Music & Sound Company of the Year 


For Creativity Awards judging criteria and entry instructions:

How to enter Ad Age Creativity Awards

Creativity Awards Category Descriptions

​​​General FAQ


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There is a tiered entry fee structure for the program. Unlike previous years, both A-List and Creativity categories and Creativity categories are now due on the same deadlines.

Early Pricing:
$395 per category. Ends November 3, 2021, at 11:59 p.m. ET

Regular Pricing:
$450 per category. Ends December 7, 2021, at 11:59 p.m. ET

Final Deadline Pricing:
$600 per category. Deadline January 11, 2022, at 5 p.m. ET

There will be no deadline extensions beyond those outlined above.

Please pay strict attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.

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All information included in the entries for A-List & Creativity Awards is limited to any achievements that occurred or work that broke between Dec. 1, 2020 and Dec. 31, 2021. 

All information included should be publishable by the time the awards break in March 2022. Any information noted as “not for public” or “off the record” will still be considered as part of the submission and considered publishable. Please do not include anything deemed confidential or not for public viewing.

Be mindful of all the requirements of each category and make sure to enter your work, people or companies into the appropriate category. In the rare case, up to the discretion of each category’s particular jury, the jury may opt to move an exceptional entry into what they deem to be the appropriate category if they feel it was entered into the wrong category. You will be given the option in the entry form to request that juries refrain from moving your entry if you so wish. Please make sure to check the box designating this. Not checking the box, however, does not guarantee that your entry will be considered in a category into which it was not originally entered. 

Tech Specs: We want you to supply the best of what you have, which is why we don't have any real spec requirements for the files you upload. Please note that our award platform does require all direct uploads to be 2GB or less. If your file is larger, please supply a link. 

Our entry platform does not support hyperlinks. If you wish to point the judges to a specific website, please include the full URL. 

Please pay close attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.

General FAQ  

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Terms & Conditions

Click here for last year's A-List & Creativity winners 



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Have questions about the program? Need an extra set of eyes on your entry form? Our entry concierge service is here to help.

We know these are challenging times, so a little extra guidance can make all the difference as you navigate the entry process. Contact with your questions to get started.

*We will do our best to get back to you in 24-48 hours, subject to timing and availability.


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Got questions? We're happy to help.

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