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AWARDS

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ENTRIES ARE CLOSED


Since 2007, Ad Age has recognized the best agencies in advertising on the annual Ad Age A-List. But, advertising is about more than just the agency. Now in its eighth year, the Creativity Awards honor the people, work and companies who together conceive campaigns, experiences and products that excite consumers while driving business. Together, the coveted Ad Age A-List & Creativity Awards honor the forward-thinking leaders, top agencies and creative innovators in the industry today.

New this year are categories for independent and performance marketing agencies as well as awards for use of artificial intelligence and best collaboration. We will celebrate winners in person in New York City in April 2024. 

A-List winners will be notified in February and published on AdAge.com in March. Winners will be celebrated at our in-person A-List & Creativity Awards Gala in New York City in April 2024.

Creativity finalists will be announced online at AdAge.com late March. All winners will be revealed live at the A-List & Creativity Awards Gala.

Purchase tickets to the gala at AdAge.com/ACGala

 

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Questions? Visit our FAQs and important information sections. If your question isn't answered, please contact

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PRICING & DEADLINES


There is a tiered entry fee structure for the program. As with the 2023 program, the same deadlines apply to both A-List and Creativity categories.

Standard pricing:
$550 per category. Ends Nov. 1, 2023, at 11:59 p.m. ET

Final deadline pricing:
$700 per category. Deadline Dec. 5, 2023, at 5 p.m. ET


There is no cost to enter Best Use of TikTok.

There will be no deadline extensions beyond those outlined above. Please pay strict attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.

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CATEGORIES

 

2024 AD AGE A-LIST AWARDS

Being named to the A-List is one of the most prestigious honors in advertising. The recognition reflects game-changing creativity, bold leadership and the ability to point the industry in new directions. The A-List is selected solely by the Ad Age editorial staff. A-List winners will be revealed on AdAge.com in March and celebrated alongside our Creativity winners at the gala in New York City in April. 

A-List honorees will be named in the following categories:

Agency of the Year and A-List

Production Company of the Year and A-List

Agency Executive of the Year 

Agency Network of the Year (Global) NEW

Agency Network of the Year (U.S.) NEW

Best Agency Culture 

Business Transformation Agency of the Year 

Creative Agency of the Year

Data & Insights Agency of the Year 

Design & Branding Agency of the Year 

Experiential Agency of the Year 

Health Care Agency of the Year 

In-House Agency of the Year

Independent Agency of the Year NEW

International Agency of the Year

Media Agency of the Year

Multicultural Agency of the Year

Newcomer Agency of the Year 

Performance Marketing Agency of the Year NEW

Purpose-Led Agency of the Year

Social Media/Influencer Agency of the Year

Category descriptions and entry instructions:

Download entry kit

Ad Age reserves the right to withhold or add awards as the quality of submissions dictate. If during the review process, the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.

Entries closed

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2024 AD AGE CREATIVITY AWARDS


Creativity Award winners represent the best of the industry as well as the future. The awards bestow recognition to work that sets a new bar, and to individuals and companies who are propelling advertising and marketing forward with their ideas. For the Creativity Awards, esteemed juries convened by Ad Age will choose finalists and winners.

Creativity Awards finalists will be published online in late March and winners announced live and celebrated alongside our A-List winners at our in-person gala in New York City in April.  

To be eligible for the Ad Age Creativity Awards, work must have debuted and run between Dec. 1, 2022, and Dec. 31, 2023.

Creativity Awards honorees will be named in the following categories:

 

WORK

Campaign of the Year

Best B2B Campaign 

Best Use of AI NEW

Best Work for Good: Brand 

Best Work for Good: Pro Bono/Nonprofit 

Branded Entertainment/Content Campaign of the Year

Craft of the Year

Creative Data Campaign of the Year 

Experiential Campaign of the Year

Film/TV/Video of the Year

Print/Design/Out-of-Home Work of the Year

Social Campaign of the Year

Tech Innovation of the Year

Tiny But Mighty

 

PEOPLE

Account Manager of the Year 

Chief Creative Officer of the Year  

Chief Strategy Officer of the Year 

Creative Director of the Year

Creative of the Year (Agency)  NEW

Creative of the Year (In-House)  NEW

Creative Technologist of the Year 

Diversity & Inclusion Champion of the Year 

Media Planner of the Year

Social Lead/Community Manager of the Year 

Strategic Planner of the Year

 

CREATIVE MARKETING

Brand of the Year NEW

Brand CMO of the Year

Brand Manager of the Year

Best Brand/Product Launch 

Best Brand Social Media Presence

Best Partnership/Collaboration NEW

Best Rebrand

Best ROI: Work that Works

 

PRODUCTION

Agency Head of Production of the Year

Agency Producer of the Year 

Director of the Year

Director to Watch 

Editor of the Year NEW

Editorial Company of the Year 

Executive Producer of the Year NEW

Music & Sound Company of the Year 

VFX Company of the Year 

*For Production Company of the Year & A-List, see A-List Awards 

Category descriptions and entry instructions:

Download entry kit

Ad Age reserves the right to withhold or add awards as the quality of submissions dictate. If during the review process, the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.

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BEST USE OF TIKTOK


Presented by Ad Age and TikTok, the Best Use of TikTok will seek to honor an agency or brand that understands TikTok's core DNA—showing the power of creativity is on the platform—and created work made for TikTok that drove cultural and/or commercial impact. Judged by Ad Age and TikTok, the winner will be announced at the A-List & Creativity Awards Gala in April in New York City.  

There is no cost to enter and entry is open to campaigns, videos or actions that debuted and ran on TikTok between Jan. 1, 2023 and Dec. 31, 2023.

All work entered must have been intentionally made for TikTok and/or a major component was inspired by TikTok and lived on and off platform.

The 2023 Best Use of TikTok winner

Rules and entry instructions:

How to enter Best Use of TikTok

 

Entries closed

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JUDGES

 
The honorees in the long-running A-List Awards are handpicked by the editorial staff at Ad Age. For the Creativity Awards, esteemed juries convened by Ad Age will choose finalists and winners. See below for the 2024 Creativity Award judges.

Work Jury

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Greg Hahn

Co-Founder and Chief Creative Officer

Mischief @ No Fixed Address

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Nikki Baker

Chief Creative Officer

Fallon

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Omid Farhang

Founder and CEO

Majority

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Aisha Hakim

Senior Creative

72andSunny

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Whit Hiler

Executive Creative Director

Cornett

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Margaret Johnson

Chief Creative Officer

Goodby Silverstein & Partners

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David Kolbusz

Chief Creative Officer

Orchard

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Bas Korsten

Global Chief Creative Officer

Wunderman Thompson

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Shayne Millington

Chief Creative Officer

McCann New York

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Laura Petruccelli

Chief Creative Officer and Founder

Nice&Frank

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Brandon Rochon

Chief Creative Officer

The Fluent Group

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Laura Sampedro

Executive Creative Director

MullenLowe Los Angeles

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Jason Sperling

Chief Creative Officer

Innocean

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Tim Nudd

Creativity Editor

Ad Age

 

 

People Jury

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Carmen Rodriguez

Global Chief Growth Officer and Partner

Gut

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Suzanne Barbosa

Partner and Managing Director

Atlantic New York

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Lyndsey Corona

President and Partner

Slap Global

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Tara DeVeaux

CEO

Burrell Communications

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Seth Gaffney

Co-Founder and Chief Strategy Officer

Preacher

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Caleb Goodman

Chief Operating Officer

Rethink

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Tyler Harris

Managing Director

Mischief @ No Fixed Address

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Damaune Journey

Global Chief Growth Officer

72andSunny

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Colleen Leddy

Chief Strategy Officer

Droga5

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Franke Rodriguez

Partner and CEO

Anomaly

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Emily Wilcox

CEO

Johannes Leonardo

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Jessica Wohl

Senior Editor

Ad Age

Creative Marketing Jury

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Soyoung Kang

Chief Marketing Officer

Eos Products

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Terry Crews

Co-Founder

Super Serious

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Michelle Crossan-Matos

Chief Marketing Officer

Ulta Beauty

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Paulie Dery

Chief Marketing Officer

Yeti

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Andrea Diquez

Global CEO

Gut

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Melissa Hobley

Global Chief Marketing Officer

Tinder

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Lauren Jones

Director of Social and Influencer Marketing

Mattel

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Chanelle Kalfas

Head of Enterprise Brand Marketing

The New York Times

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Sophie Kelly

Senior VP of Global Tequila and Mezcal Categories

Diageo

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Trinh Le

VP of Next Generation Beverages and Omni-Channel Marketing

Ocean Spray

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Pedro Lerma

CEO and Founder

Lerma/

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Daniel Maynez

Manager of Multicultural Marketing

Hyundai Motor America

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Matt O'Rourke

Co-Founder

Super Serious

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Nicole Parlapiano

Chief Marketing Officer

Tubi

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Roxy Young

Chief Marketing and Consumer Experience Officer

Reddit

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E.J. Schultz

News Editor

Ad Age

Production Jury 

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Kamila Prokop

Co-Managing Director

Division7

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Deb Archambault

Head of Production

BBH New York

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Matt Bonin

Head of Entertainment and Production

Alto

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Kira Carstensen

Global Managing Partner, Merman

Co-Founder, Mermade

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Suzanne Hargrove

Executive Producer and VP

Prettybird

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Shawn Lacy

Co-Founder and Managing Director

Biscuit Filmworks

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Andrew Loevenguth

Head of Integrated Production

Cartwright

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James McPherson

Chief Production Officer

Townhouse North America

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Maggie Meade

Managing Partner

Cabin Editing Co.

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Caroline Pham

Executive Producer

Iconoclast

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Medb Riordan

Managing Director, Executive Producer and Co-Owner

Academy Films

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Danny Robinson

Chief Creative Officer

The Martin Agency

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Ray Smiling

Director

Division7

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Orlee Tatarka

Head of Production

Wieden+Kennedy Portland

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Tim Nudd

Creativity Editor

Ad Age

 

FAQs

We have expanded the awards for 2024 by updating some existing categories and adding several new categories.

Among the new A-List categories are:
Independent Agency of the Year
Performance Marketing Agency of the Year
Global Agency Network of the Year
U.S. Agency Network of the Year

New Creativity Awards categories include:
Best Use of AI
Brand of the Year
Best Partnership/Collaboration
Creative of the Year (Agency)
Creative of the Year (In-House)
Editor of the Year
Executive Producer of the Year

The deadline for the 2024 A-List & Creativity Awards is Tuesday, December 5 at 5 p.m. ET. Due to the holidays and the time needed for judging, there will be no extensions beyond the final deadline.

The following A-List categories are open to U.S. agencies only
Agency of the Year (and A-List)
Business Transformation Agency
Best Agency Culture
Data & Insights Agency of the Year
Design & Branding Agency
Experiential Agency
Health Care Agency
In-House Agency
Media Agency
Multicultural Agency
Newcomer Agency
Performance Marketing Agency of the Year
Purpose-Led Agency
Social Media/Influencer Agency
U.S. Network of the Year


These A-List categories are open to companies anywhere in the world
Agency Executive of the Year
Creative Agency of the Year
Global Network of the Year
Independent Agency of the Year
International Agency of the Year
Production Company of the Year

The Creativity Awards are open to anyone anywhere in the world.

All A-List categories as well as Production Company of the Year are judged by the editors of Ad Age. The Creativity Awards are chosen by juries curated and led by Ad Age.

No. Anything included in an entry should be considered as public information. There’s no space for explicitly confidential information, and we ask entrants to anticipate that anything in their entry could become public—mostly because we don’t want to wind up trying to honor a winner without being able to tell anyone why we want to honor them.

You can see the list of questions you will need to answer and assets you will need to supply for each category in the entry kit: Entry kit.

Our award system requires all direct uploads (photos, videos or other files) to be 2GB or less. For anything larger, please supply a link. NOTE: Embedded hyperlinks are not supported within our platform. If you would like to link to a website, please include the full URL.

Our awards team is here to help with any technical issues you might experience. Please contact

Please note that your account on AdAge.com is separate from an account you create for the A-List & Creativity Awards and any other Ad Age award programs. When you click "Enter now," please make sure to register a new account (unless you've submitted to our awards before and already have one). If you still experience any issues logging in, please email [email protected].

All entries must be submitted and paid by credit card online at AdAge.com/ACAwards2024. Please contact [email protected] if you experience any issues submitting payment.

Unfortunately, once you have submitted and paid for your entry, you will not be able to log in to edit the form in any way. If there is factual information that is incorrect, please contact the awards team to request a change.

Please note changes cannot be made once the final deadline has passed and judging has started.

Creativity finalists will be announced online at AdAge.com in late March. Finalists will also be contacted by the Ad Age awards team. Ad Age does not publish a list of finalists for A-List.

A-List winners will be notified in February and and published on AdAge.com in March. A-List winners will be celebrated at our in-person A-List & Creativity Awards Gala in New York in April 2024. Creativity finalists will be announced in late March; winners will be revealed live at the gala.

The gala to celebrate the 2024 A-List winners and announce the winners of the 2024 Creativity Awards will be held in New York City in April 2024. Tickets to the gala are available to purchase at AdAge.com/ACGala.

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IMPORTANT INFORMATION


Please pay close attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.

Be mindful of all the requirements of each category and make sure to enter your work, people or companies into the appropriate category. In the rare case, up to the discretion of each category’s particular jury, the jury may opt to move an exceptional entry into what they deem to be the appropriate category if they feel it was entered into the wrong category. You will be given the option in the entry form to request that juries refrain from moving your entry if you so wish. Please make sure to check the box designating this. Not checking the box, however, does not guarantee that your entry will be considered in a category into which it was not originally entered. 

Download entry kit  

 

The 2023 Ad Age A-List

The 2023 Creativity Awards winners

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CONTACT US

 

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