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AWARDS

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ENTRIES OPEN SEPT. 3


Since 2007, Ad Age has recognized the best agencies in advertising on the annual Ad Age A-List. But, advertising is about more than just the agency. Now in its 10th year, the Creativity Awards honor the people, work and companies who together conceive campaigns, experiences and products that excite consumers while driving business. Together, the coveted Ad Age A-List & Creativity Awards honor the forward-thinking leaders, top agencies and creative innovators in the industry today.

New this year are categories for PR agencies, comedic campaigns and an agency’s range of work for a single client.

A-List winners will be notified in February and published on AdAge.com in March. Winners will be celebrated at our in-person A-List & Creativity Awards Gala in New York City in April 2026.

Creativity finalists will be announced online in late March. All winners will be revealed live at the 2026 Ad Age A-List & Creativity Awards Gala.

 

Entries open soon


Questions? Visit our FAQs and important information sections. If your question isn't answered, please contact .

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PRICING & DEADLINES


There is a tiered entry fee structure for the program. As with the 2025 program, the same deadlines apply to both A-List and Creativity categories.

Standard pricing:
$575 per category. Ends Nov. 4, 2025, at 11:59 p.m. ET

Final deadline pricing:
$750 per category. Deadline Dec. 2, 2025, at 5 p.m. ET


There is no cost to enter the Best YouTube Creator Collaboration award.

Please pay strict attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.

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CATEGORIES

 

2026 AD AGE A-LIST AWARDS

Being named to the A-List is one of the most prestigious honors in advertising. The recognition reflects game-changing creativity, bold leadership and the ability to point the industry in new directions. The A-List is selected solely by the Ad Age editorial staff. A-List winners will be revealed on AdAge.com in March and celebrated alongside our Creativity winners at the gala in New York City in April.

A-List honorees will be named in the following categories:

Agency of the Year and A-List

Production Company of the Year and A-List

Agency Executive of the Year 

Agency Network of the Year 

B2B Agency of the Year 

Best Agency Culture 

Business Transformation Agency of the Year 

Creative Agency of the Year

Design & Branding Agency of the Year 

Experiential Agency of the Year 

In-House Agency of the Year

Independent Agency of the Year 

Independent Agency Network of the Year 

International Agency of the Year

Media Agency of the Year

Multicultural Agency of the Year

Newcomer Agency of the Year

Performance Marketing Agency of the Year 

PR Agency of the Year NEW 

Purpose-Led Agency of the Year

Social Media/Influencer Agency of the Year

Sports/Entertainment Agency of the Year 

Category descriptions and entry instructions:

Download entry kit

Ad Age reserves the right to withhold or add awards as the quality of submissions dictate. If during the review process, the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.

Entries open soon

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2026 AD AGE CREATIVITY AWARDS


Creativity Award winners represent the best of the industry as well as the future. The awards bestow recognition to work that sets a new bar, and to individuals and companies who are propelling advertising and marketing forward with their ideas. For the Creativity Awards, esteemed juries convened by Ad Age will choose finalists and winners.

Creativity Awards finalists will be published online in late March and winners announced live and celebrated alongside our A-List winners at our in-person gala in New York City in April.  

To be eligible for the Ad Age Creativity Awards, work must have debuted and run between Dec. 1, 2024, and Dec. 31, 2025.

Creativity Awards honorees will be named in the following categories:

 

WORK

Campaign of the Year

Best Body of Work for a Single Client NEW

Best B2B Campaign 

Best Comedic Campaign NEW

Best Use of AI 

Best Use of Music 

Best Work for Good: Brand 

Best Work for Good: Pro Bono/Nonprofit 

Branded Entertainment/Content Campaign of the Year

Craft of the Year

Creative Data Campaign of the Year 

Experiential Campaign of the Year

Film/TV/Video of the Year

Print/Design/Out-of-Home Work of the Year

Social Campaign of the Year

Tech Innovation of the Year

Tiny But Mighty

 

PEOPLE

Account Manager of the Year 

Chief Creative Officer of the Year  

Chief Strategy Officer of the Year 

Creative Director of the Year

Creative of the Year  

Creative Technologist of the Year 

Diversity & Inclusion Champion of the Year 

Media Planner of the Year

Social Lead/Community Manager of the Year 

Strategic Planner of the Year

 

CREATIVE MARKETING

Brand of the Year 

Brand CMO of the Year

Best Brand/Product Launch 

Best Brand Social Media

Best Partnership/Collaboration 

Best Rebrand

Best ROI: Work that Works

Future Brand Leader 

 

PRODUCTION

Agency Producer of the Year 

Director of the Year

Director to Watch 

Editor of the Year 

Editor to Watch 

Editorial Company of the Year 

Executive Producer of the Year 

Head of Production of the Year (Agency)

Head of Production of the Year (Production Company) 

Music & Sound Company of the Year 

VFX Company of the Year 

*For Production Company of the Year & A-List, see A-List Awards 

Category descriptions and entry instructions:

Download entry kit

Ad Age reserves the right to withhold or add awards as the quality of submissions dictate. If during the review process, the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.

Entries open soon

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BEST YOUTUBE CREATOR COLLABORATION


Presented by Ad Age and YouTube, the Best YouTube Creator Collaboration award honors an agency and/or brand that truly understands the power of YouTube creators driving ad effectiveness on the platform as well as cultural and commercial impact. Judged by Ad Age and YouTube, the winner will be announced at the A-List & Creativity Awards Gala in April in New York City.

There is no cost to enter and entry is open to campaigns that debuted and ran on YouTube between Jan. 1, 2025 and Dec. 31, 2025.

All work entered must have been intentionally made for YouTube and/or a major component was inspired by YouTube and ran as part of a paid media campaign on YouTube.

Rules and entry instructions:

How to enter Best YouTube Creator Collaboration

Administration and sponsor disclaimer: The Contest is administered by Ad Age. Except as expressly stated herein, Google LLC has no involvement in the administration of the Contest, the selection of winners, or the fulfillment of prizes. Google LLC’s sole role is to participate in the judging panel for Best YouTube Creator Collaboration only. Ad Age is solely responsible for administering all categories, eligibility, winner selection, prize fulfillment, data collection and security, and legal compliance. By entering, you acknowledge that Google LLC shall have no liability or responsibility of any kind for the Contest, other than its limited judging role in the Best YouTube Creator Collaboration.


Entries open soon

FAQs

We have expanded the awards for 2026 by adding three new categories.

New for A-List is:
• PR Agency of the Year

New Creativity Awards categories include:
• Best Body of Work for a Single Client
• Best Comedic Campaign

The following A-List categories are open to U.S. agencies only
Agency of the Year and A-List
B2B Agency of the Year
Business Transformation Agency
Best Agency Culture
Design & Branding Agency
Experiential Agency
In-House Agency
Media Agency
Multicultural Agency
Newcomer Agency
Performance Marketing Agency
PR Agency
Purpose-Led Agency
Social Media/Influencer Agency
Sports/Entertainment Agency


These A-List categories are open to companies anywhere in the world
Agency Executive of the Year
Agency Network of the Year
Creative Agency of the Year
Independent Agency of the Year
Independent Agency Network of the Year
International Agency of the Year
Production Company of the Year

The Creativity Awards are open to anyone anywhere in the world.

All A-List categories as well as Production Company of the Year are judged by the editors of Ad Age. The Creativity Awards are chosen by juries curated and led by Ad Age.

No. Anything included in an entry should be considered as public information. There’s no space for explicitly confidential information, and we ask entrants to anticipate that anything in their entry could become public—mostly because we don’t want to wind up trying to honor a winner without being able to tell anyone why we want to honor them.

Do NOT enter work unless it was work for a real client that was actually produced and/or ran in a media environment. Exaggerated results, inaccurate financials, misleading or fabricated case studies, speculative work presented as real are grounds for disqualification.

Please note: Any requests to remove details from an entry during or after judging may result in disqualification.

You can see the list of questions you will need to answer and assets you will need to supply for each category in the entry kit.

Our award system requires all direct uploads (photos, videos or other files) to be 2GB or less. For anything larger, please supply a link. NOTE: Embedded hyperlinks are not supported within our platform. If you would like to link to a website, please include the full URL.

The deadline for the 2026 A-List & Creativity Awards is Tuesday, Dec. 2 at 5 p.m. ET. Due to the holidays and the time needed for judging, there will be no extensions beyond the final deadline.

Submissions made by Nov, 4, 2025 at 11:59 p.m. ET are $575 per entry. Submissions made by Dec. 2, 2025 at 5 p.m. ET are $750 per entry.

There is no cost to enter the Best YouTube Creator Collaboration award.

Any entries submitted after the final deadline of Dec. 2 will automatically incur a processing fee of $200 per entry. Those submitted after Dec. 16 will incur an additional fee of $350 per entry.

All entries must be submitted and paid by credit card online at AdAge.com/ACAwards2026. Please contact [email protected] if you experience any issues submitting payment.

Unfortunately, once you have submitted and paid for your entry, you will not be able to log in to edit the form in any way. If there is factual information that is incorrect, please contact the awards team to request a change.

Please note changes cannot be made once the final deadline has passed and judging has started. Any requests to remove details from an entry during or after judging may result in disqualification.

Creativity finalists will be contacted by the Ad Age awards team and the list announced online at AdAge.com in late March. Ad Age does not publish a list of finalists for A-List.

A-List winners will be notified in February and and published on AdAge.com in March. A-List winners will be celebrated at our in-person A-List & Creativity Awards Gala in New York in April 2026. Creativity finalists will be announced in late March; winners will be revealed live at the gala.

The gala to celebrate the 2026 A-List winners and announce the winners of the 2026 Creativity Awards will be held in New York City in April 2026.

Our awards team is here to help with any technical issues you might experience. Please contact

Please note that your account on AdAge.com is separate from an account you create for the A-List & Creativity Awards. When you click "Enter now," please make sure to register a new account (unless you've submitted to the A-List and Creativity Awards before and already have one). If you still experience any issues logging in, please email [email protected].

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IMPORTANT INFORMATION


Please pay close attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.

Be mindful of all the requirements of each category and make sure to enter your work, people or companies into the appropriate category. In the rare case, up to the discretion of each category’s particular jury, the jury may opt to move an exceptional entry into what they deem to be the appropriate category if they feel it was entered into the wrong category. You will be given the option in the entry form to request that juries refrain from moving your entry if you so wish. Please make sure to check the box designating this. Not checking the box, however, does not guarantee that your entry will be considered in a category into which it was not originally entered.

Please note that this year we require all entrants to disclose the use of AI and confirm the accuracy of information submitted. Work entered must be work that was legitimately created, commissioned and executed as described. Exaggerated results, inaccurate financials, misleading or fabricated case studies, speculative work presented as real are grounds for disqualification. Ad Age may request verification at any point in the process and reserves the right to disqualify entries or bar future participation for any violations.

Download entry kit

 

2025 Ad Age A-List

2025 Creativity Awards winners

Entries open soon

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CONTACT US

 

Got questions? We're happy to help.

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