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AWARDS

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ENTRIES ARE OPEN

Since 2007, Ad Age has recognized the best agencies in advertising on the annual Ad Age A-List. But, advertising is about more than just the agency. Now in its seventh year, the Creativity Awards honor the people, work and companies who together conceive campaigns, experiences and products that excite consumers while driving business. Together, the coveted Ad Age A-List & Creativity Awards honor the forward-thinking leaders, top agencies and creative innovators in the industry today.

We have expanded this year's program to include new categories. We will be honoring our winners in person in New York City, on April 24, 2023. 

A-List winners will be notified in February and revealed in our March 13 issue. Winners will be celebrated at our in-person A-List & Creativity Awards Gala in New York City on April 24.

Creativity finalists will be announced online at AdAge.com late March. All winners will be revealed live at the A-List & Creativity Awards Gala.

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Questions? Visit our FAQs and important information sections. If your question isn't answered, please contact

 

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PRICING & DEADLINES

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There is a tiered entry fee structure for the program. As with the 2022 program, the same deadlines apply to both A-List and Creativity categories.

Standard pricing:
$500 per category. Ends November 2, 2022, at 11:59 p.m. ET

Final deadline pricing:
$650 per category. Deadline December 6, 2022, at 5 p.m. ET

There will be no deadline extensions beyond those outlined above.

Please pay strict attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.

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CATEGORIES

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2023 AD AGE A-LIST AWARDS

Being named to the A-List is one of the most prestigious honors in advertising. The recognition reflects game-changing creativity, bold leadership and the ability to point the industry in new directions. The A-List is selected solely by the Ad Age editorial staff. A-List winners will be revealed in the March 13 issue of Ad Age and celebrated alongside our Creativity winners at the gala in New York City in April. 

A-List honorees will be named in the following categories:

Agency of the Year and A-List

Production Company of the Year and A-List

Agency Executive of the Year 

Agency Network of the Year 

Best Agency Culture NEW

Business Transformation Agency of the Year NEW

Creative Agency of the Year

Data & Insights Agency of the Year 

Design & Branding Agency of the Year 

Experiential Agency of the Year NEW

Healthcare Agency of the Year NEW

Holding Company of the Year 

In-House Agency of the Year

International Agency of the Year

Media Agency of the Year

Multicultural Agency of the Year

Newcomer Agency of the Year 

Purpose-Led Agency of the Year 

Social Media/Influencer Agency of the Year 

 

A-List Awards judging criteria and entry instructions:

How to enter the A-List Awards

A-List category descriptions

A-List FAQs

Ad Age reserves the right to withhold or add awards as the quality of submissions dictate. If during the review process, the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.

 

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2023 AD AGE CREATIVITY AWARDS

Creativity Award winners represent the best of the industry as well as the future. The awards bestow recognition to work that sets a new bar, and to individuals and companies who are propelling advertising and marketing forward with their ideas. For the Creativity Awards, esteemed juries convened by Ad Age will choose finalists and winners.

Creativity Awards finalists will be published online in late March and winners announced live and celebrated alongside our A-List winners at our in-person gala in New York City in April.  

To be eligible for the Ad Age Creativity Awards, work must have debuted and run between Dec. 1, 2021, and Dec. 31, 2022.

Creativity Awards honorees will be named in the following categories:

 

Work

Idea of the Year

Best B2B Campaign 

Best Work for Good: Brand 

Best Work for Good: Pro Bono/Nonprofit 

Branded Entertainment/Content Campaign of the Year

Craft of the Year

Creative Data Campaign of the Year 

Experiential Campaign of the Year

Film/TV/Video of the Year NEW

Print/Design/Out-of-Home Work of the Year NEW

Social Campaign of the Year NEW

Tech Innovation of the Year

Tiny But Mighty

 

People

Account Manager of the Year 

Chief Creative Officer of the Year  

Chief Strategy Officer of the Year 

Creative Director of the Year

Creative of the Year

Creative Technologist of the Year NEW

Diversity & Inclusion Champion of the Year 

Media Planner of the Year

Social Lead/Community Manager of the Year 

Strategic Planner of the Year

 

Creative Marketing

Brand CMO of the Year

Brand Manager of the Year

Brand Chief Creative Officer of the Year   

Best Brand/Product Launch 

Best Brand Social Media Presence NEW

Best Rebrand

Best ROI: Work that Works

DTC Brand of the Year 

Founder of the Year

 

Production

Agency Head of Production of the Year

Agency Producer of the Year 

Director of the Year

Director to Watch 

Editorial Company of the Year 

Music & Sound Company of the Year 

VFX Company of the Year 

*For Production Company of the Year & A-List, see A-List Awards 

 

Creativity Awards judging criteria and entry instructions:

How to enter the Creativity Awards

Creativity Awards category descriptions

Creativity Awards FAQs

Ad Age reserves the right to withhold or add awards as the quality of submissions dictate. If during the review process, the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.

 

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BEST USE OF TIKTOK

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Presented by Ad Age and TikTok, the Best Use of TikTok will seek to honor an agency or brand that understands TikTok's core DNA—showing the power of creativity is on the platform—and created work made for TikTok that drove cultural and/or commercial impact. Judged by Ad Age and TikTok, the winner will be announced at the A-List & Creativity Awards Gala in April in New York City.  

There is no cost to enter and entry is open to campaigns, videos or actions that debuted and ran on TikTok between Jan. 1, 2022 and Dec. 31, 2022.

All work entered must have been intentionally made for TikTok and/or a major component was inspired by TikTok and lived on and off platform.

 

Rules and entry instructions:

How to enter Best Use of TikTok

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JUDGES

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The honorees in the long-running A-List Awards are handpicked by the editorial staff at Ad Age. For the Creativity Awards, esteemed juries convened by Ad Age will choose finalists and winners. See below for the 2023 Creativity Award judges.

Work Jury

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Liz Taylor

Global Chief Creative Officer

Ogilvy

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Pancho Cassis

Partner and Global Chief Creative Officer

David

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Geoff Edwards

Co-Founder, Saturday Morning

Executive Creative Director, Gale Partners

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Amy Ferguson

Chief Creative Officer

TBWA\Chiat\Day New York

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Cleve Gibbon

Chief Technology Officer

Wunderman Thompson North America

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Natalie Lam

Chief Creative Officer

Publicis APAC

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Nils Leonard

Founder

Uncommon

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Daniel Lobatón

Chief Creative Officer and Co-President

Saatchi & Saatchi New York

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Dan Lucey

Chief Creative Officer

Havas

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Ronald Ng

Global Chief Creative Officer

MRM

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Gurbaksh Singh

Chief Innovation Officer

Denstu Creative India

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Matt Talbot

Partner and Chief Creative Officer

WorkInProgress

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Laura Visco

Chief Creative Officer of Global Accounts

Grey

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Alexandra Jardine

U.K. Editor

Ad Age

 

 

People Jury

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Kerry McKibbin

President and Partner

Mischief @ No Fixed Address

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Jason Bagley

Founder

The Audacious School of Astonishing Pursuits

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Christine Chen

Partner and Head of Communication Strategy

Goodby Silverstein & Partners

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Asmirh Davis

Founding Partner and Chief Strategy Officer

Majority

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Grace Francis

Global Chief Creative and Design Officer

Wongdoody

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Vita Harris

Global Chief Strategy Officer

FCB

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Nicholas Hulley

Co-Chief Creative Officer

AMV BBDO

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Jill Kelly

U.S. CEO

EssenceMediacom at GroupM

 

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Katie Mackay-Sinclair

Partner

Mother

 

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Susie Nam

CEO of the Americas

Droga5

 

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Ashish Prashar

Global Chief Marketing Officer

R/GA

 

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Carmen Rodriguez

Managing Director, Global Chief Client Officer and Partner

Gut

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Gabrielle Shirdan

Founder & Chief Creative Officer

Kitchen Table

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Jessica Wohl

Senior Editor

Ad Age

 

 

Creative Marketing Jury

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Kathleen Hall

Chief Brand Officer

Microsoft

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Åsa Borg

Chief Marketing Officer

Polestar

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Daryl Butler

VP of Marketing Devices and Services

Google

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Rupen Desai

Global Chief Marketing Officer

Dole

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Amani Duncan

President

BBH USA

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Soyoung Kang

Chief Marketing Officer

Eos Products

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Lesya Lysyj

Chief Marketing Officer

The Boston Beer Co.

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E.J.Schultz

News Editor

Ad Age

Production Jury 

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Diego de la Maza

Executive VP and Head of Production

Deutsch LA

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Kelly Bayett

Creative Director and Co-Founder, Barking Owl

Managing Partner, Love Song

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Jim Bouvet

Senior VP and Head of Commercials

Radical Media

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Helen Hollien

Executive Producer

Little Minx

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Anh-Thu Le

Director of Production

TBWA\Chiat\Day LA

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Laurie Malaga

Executive VP and Head of Integrated Production

The Community

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Kamila Prokop

Managing Director

Division7

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Elena Robinson

CEO

Putney

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Nick Setounski

Head of Integrated Production

Wieden+Kennedy New York

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Joni Williamson

Partner and Head of Brand

Whitehouse Post

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Alexandra Jardine

U.K. Editor

Ad Age

 

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FAQs

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We have expanded the awards for 2023 by updating some existing categories and adding several new categories. Among the new A-List categories are Experiential Agency of the Year; Healthcare Agency of the Year; Best Agency Culture; and Business Transformation Agency of the Year (formerly Customer Experience Agency of the Year). New Creativity Awards categories include Film/TV/Video of the Year; Print/Design/Out-of-Home Work of the Year; Social Campaign of the Year; Creative Technologist of the Year; and Best Brand Social Media Presence (formerly Social Marketer of the Year).

The deadline for the 2023 A-List & Creativity Awards is Tuesday, December 6 at 5 p.m. ET. Due to the holidays and the time needed for judging, there will be no extensions beyond the final deadline.

Agency of the Year (and A-List), Business Transformation Agency, Best Agency Culture, Experiential Agency, Healthcare Agency, Media Agency, In-House Agency, Multicultural Agency, Design & Branding Agency, Newcomer Agency, Purpose-Led Agency, Social Media/Influencer Agency, and Data & Insights Agency of the Year are open to U.S. agencies only. International Agency of the Year and Creative Agency of the Year are open to agencies anywhere in the world. The Creativity Awards are open to anyone anywhere in the world.

All A-List categories as well as Production Company of the Year are judged by the editors of Ad Age. The Creativity Awards are chosen by juries curated and led by Ad Age. This year's Creativity Awards juries can be found in the judges section.

No. Anything included in an entry should be considered as public information. There’s no space for explicitly confidential information, and we ask entrants to anticipate that anything in their entry could become public—mostly because we don’t want to wind up trying to honor a winner without being able to tell anyone why we want to honor them.

You can see the list of questions you will need to answer and assets you will need to supply for each category in the following docs: How to enter the A-List Awards; and How to enter the Creativity Awards.

Our award system requires all direct uploads (photos, videos or other files) to be 2GB or less. For anything larger, please supply a link. NOTE: Embedded hyperlinks are not supported within our platform. If you would like to link to a website, please include the full URL.

Our awards team is here to help with any technical issues you might experience. Please contact

Please note that your account on AdAge.com is separate from an account you create for the A-List & Creativity Awards and any other Ad Age award programs. When you click "Enter now," please make sure to register a new account (unless you've submitted to our awards before and already have one). If you still experience any issues logging in, please email [email protected].

All entries must be submitted and paid by credit card online at AdAge.com/ACAwards2023. Please contact [email protected] if you experience any issues submitting payment.

Unfortunately, once you have submitted and paid for your entry, you will not be able to log in to edit the form in any way. If there is factual information that is incorrect, please contact the awards team to request a change.

Please note changes cannot be made once the final deadline has passed and judging has started.

Creativity finalists will be announced online at AdAge.com in late March. Finalists will also be contacted by the Ad Age awards team. Ad Age does not publish a list of finalists for A-List.

A-List winners will be notified in February and revealed in our March 13, 2023 issue. A-List winners will be celebrated at our in-person A-List & Creativity Awards Gala in New York on April 24, 2023. Creativity finalists will be announced in late March; winners will be revealed live at the gala.

The gala to celebrate the 2023 A-List winners and announce the winners of the 2023 Creativity Awards will be held in New York City on Monday, April 24, 2023. Tickets to the gala will be available to purchase in early 2023.

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IMPORTANT INFORMATION

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Please pay close attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.

Be mindful of all the requirements of each category and make sure to enter your work, people or companies into the appropriate category. In the rare case, up to the discretion of each category’s particular jury, the jury may opt to move an exceptional entry into what they deem to be the appropriate category if they feel it was entered into the wrong category. You will be given the option in the entry form to request that juries refrain from moving your entry if you so wish. Please make sure to check the box designating this. Not checking the box, however, does not guarantee that your entry will be considered in a category into which it was not originally entered. 

General FAQs  

Terms & Conditions

The 2022 Ad Age A-List

The 2022 Creativity Awards winners

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CONTACT US

 

Got questions? We're happy to help.

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