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AWARDS

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ENTRIES CLOSED
Since 2007, Ad Age has recognized the best agencies in advertising on the annual Ad Age A-List. But, advertising is about more than just the agency. Now in its 10th year, the Creativity Awards honor the people, work and companies who together conceive campaigns, experiences and products that excite consumers while driving business. Together, the coveted Ad Age A-List & Creativity Awards honor the forward-thinking leaders, top agencies and creative innovators in the industry today.
New this year are categories for PR agencies, comedic campaigns and an agency’s range of work for a single client.
A-List winners will be notified in February and published on AdAge.com in March. Winners will be celebrated at our in-person A-List & Creativity Awards Gala in New York City on April 20, 2026.
Creativity finalists will be announced online in late March. All winners will be revealed live at the 2026 Ad Age A-List & Creativity Awards Gala.
See the 2025 Ad Age A-List
See the 2025 Creativity Awards winners
Questions? Visit our FAQs and important information sections. If your question isn't answered, please contact [email protected].
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PRICING & DEADLINES
There is a tiered entry fee structure for the program. As with the 2025 program, the same deadlines apply to both A-List and Creativity categories.
Standard pricing:
$575 per category. Ends Nov. 4, 2025, at 11:59 p.m. ET
Final deadline pricing:
$750 per category. Deadline Dec. 2, 2025, at 5 p.m. ET
There is no cost to enter the Best YouTube Creator Collaboration award.
Please pay strict attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.
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CATEGORIES
2026 AD AGE A-LIST AWARDS
Being named to the A-List is one of the most prestigious honors in advertising. The recognition reflects game-changing creativity, bold leadership and the ability to point the industry in new directions. The A-List is selected solely by the Ad Age editorial staff. A-List winners will be revealed on AdAge.com in March and celebrated alongside our Creativity winners at the gala in New York City in April.
A-List honorees will be named in the following categories:
Agency of the Year and A-List
Production Company of the Year and A-List
Agency Executive of the Year
Agency Network of the Year
B2B Agency of the Year
Best Agency Culture
Business Transformation Agency of the Year
Creative Agency of the Year
Design & Branding Agency of the Year
Experiential Agency of the Year
In-House Agency of the Year
Independent Agency of the Year
Independent Agency Network of the Year
International Agency of the Year
Media Agency of the Year
Multicultural Agency of the Year
Newcomer Agency of the Year
Performance Marketing Agency of the Year
PR Agency of the Year NEW
Purpose-Led Agency of the Year
Social Media/Influencer Agency of the Year
Sports/Entertainment Agency of the Year
Category descriptions and entry instructions:
Ad Age reserves the right to withhold or add awards as the quality of submissions dictate. If during the review process, the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.
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2026 AD AGE CREATIVITY AWARDS
Creativity Award winners represent the best of the industry as well as the future. The awards bestow recognition to work that sets a new bar, and to individuals and companies who are propelling advertising and marketing forward with their ideas. For the Creativity Awards, esteemed juries convened by Ad Age will choose finalists and winners.
Creativity Awards finalists will be published online in late March and winners announced live and celebrated alongside our A-List winners at our in-person gala in New York City on April 20.
To be eligible for the Ad Age Creativity Awards, work must have debuted and run between Dec. 1, 2024, and Dec. 31, 2025.
Creativity Awards honorees will be named in the following categories:
WORK
Campaign of the Year
Best Body of Work for a Single Client NEW
Best B2B Campaign
Best Comedic Campaign NEW
Best Use of AI
Best Use of Music
Best Work for Good: Brand
Best Work for Good: Pro Bono/Nonprofit
Branded Entertainment/Content Campaign of the Year
Craft of the Year
Creative Data Campaign of the Year
Experiential Campaign of the Year
Film/TV/Video of the Year
Print/Design/Out-of-Home Work of the Year
Social Campaign of the Year
Tech Innovation of the Year
Tiny But Mighty
PEOPLE
Account Manager of the Year
Chief Creative Officer of the Year
Chief Strategy Officer of the Year
Creative Director of the Year
Creative of the Year
Creative Technologist of the Year
Diversity & Inclusion Champion of the Year
Media Planner of the Year
Social Lead/Community Manager of the Year
Strategic Planner of the Year
CREATIVE MARKETING
Brand of the Year
Brand CMO of the Year
Best Brand/Product Launch
Best Brand Social Media
Best Partnership/Collaboration
Best Rebrand
Best ROI: Work that Works
Future Brand Leader
PRODUCTION
Agency Producer of the Year
Director of the Year
Director to Watch
Editor of the Year
Editor to Watch
Editorial Company of the Year
Executive Producer of the Year
Head of Production of the Year (Agency)
Head of Production of the Year (Production Company)
Music & Sound Company of the Year
VFX Company of the Year
*For Production Company of the Year & A-List, see A-List Awards
Category descriptions and entry instructions:
Ad Age reserves the right to withhold or add awards as the quality of submissions dictate. If during the review process, the judges feel your entry is better suited to another category and would like to award you in that category, the judges have the right to move your entry.
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BEST YOUTUBE CREATOR COLLABORATION
Presented by Ad Age and YouTube, the Best YouTube Creator Collaboration award honors an agency and/or brand that truly understands the power of YouTube creators driving ad effectiveness on the platform as well as cultural and commercial impact. Judged by Ad Age and YouTube, the winner will be announced at the A-List & Creativity Awards Gala in April in New York City.
There is no cost to enter and entry is open to campaigns that debuted and ran on YouTube between Jan. 1, 2025 and Dec. 31, 2025.
All work entered must have been intentionally made for YouTube and/or a major component was inspired by YouTube and ran as part of a paid media campaign on YouTube.
Rules and entry instructions:
How to enter Best YouTube Creator Collaboration
Administration and sponsor disclaimer: The Contest is administered by Ad Age. Except as expressly stated herein, Google LLC has no involvement in the administration of the Contest, the selection of winners, or the fulfillment of prizes. Google LLC’s sole role is to participate in the judging panel for Best YouTube Creator Collaboration only. Ad Age is solely responsible for administering all categories, eligibility, winner selection, prize fulfillment, data collection and security, and legal compliance. By entering, you acknowledge that Google LLC shall have no liability or responsibility of any kind for the Contest, other than its limited judging role in the Best YouTube Creator Collaboration.
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SPONSOR

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JUDGES
The honorees in the long-running A-List Awards are handpicked by the editorial staff at Ad Age. For the Creativity Awards, esteemed juries convened by Ad Age will choose finalists and winners. See below for the 2026 Creativity Award judges.
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Work Jury
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Tiffany Rolfe
Global Chief Creative Officer
R/GA
Tiffany Rolfe
Global Chief Creative Officer
R/GA
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Danilo Boer
Global Creative Partner
FCB
Danilo Boer
Global Creative Partner
FCB
Danilo is Global Creative Partner at FCB, working alongside Global CCO Andrés Ordóñez to evolve FCB’s creative vision. Together, they keep the network’s global creative teams connected and push one another to redefine how the agency solves problems and unlocks opportunities for its clients.
Since joining the network in 2021, Danilo has cemented FCB as one of the top-performing agencies in the world, even helping to secure two consecutive Sports Emmys in “Outstanding Digital Innovation,” as well as recognition from The Academy of Motion Picture Arts and Sciences for work that changed industry standards for accessibility. He’s also helped guide some of FCB’s best work for its biggest clients, including AB InBev, adidas, LinkedIn, Spotify, Virgin, and more.
Danilo lives in New York with his wife Stephanie and three daughters. The five of them spend their time playing silly songs on the piano, painting in the studio, and planting flowers.
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Alexis Bronstorph
Chief Creative Officer
No Fixed Address
Alexis Bronstorph
Chief Creative Officer
No Fixed Address
Alexis has always believed there’s a better way to do things and she’s never been afraid to go find it. That inner restlessness is what makes her such a powerful creative force: constantly pushing ideas, teams, and the industry to be sharper, braver, and more honest.
As Co-Chief Creative Officer at NFA, she has worked on several internationally awarded campaigns, leading culture-shaping work that moves people, and moves the needle for clients. Whether she’s mentoring the next generation or moodboarding to tunes, Alexis brings high standards, sharp insight, and real heart to everything she touches.
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Bruna Camargo
Director of Social
Lafayette American
Bruna Camargo
Director of Social
Lafayette American
Bruna Camargo is the Director of Social at Lafayette American. She leads the agency’s L|A Social Studio and is responsible for the strategic and creative direction of how brands show up on social. Her work focuses on building systems—voice, content, community, and analytics—that help brands grow relevance with intention, not noise.
For Mazda, her oversight and leadership have shaped a TikTok presence defined by real audience connection: 16M+ views in 18 months, triple-digit follower growth, and an outsized share of engagement driven by highly invested audiences.
Born in São Paulo and based in Detroit, Bruna brings a global perspective and a platform-native mindset to every engagement. She is a 2025 Ad Age 40 Under 40 honoree and an Indie Agency News Top 40 Weirdo and Misfit—and most notably, her cat Leon’s favorite person.
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Mark Fitzloff
Founder
Opinionated
Mark Fitzloff
Founder
Opinionated
Mark is the founder and CEO of Portland creative agency Opinionated.
Mark spent twenty years at Wieden+Kennedy where he discovered his true talent: breathing fresh life into iconic American brands and reminding us what we love about them. He applied this to years of award-winning work on Coca-Cola, Levi’s, Chrysler and most memorably, Old Spice, creating a campaign that is one of the funniest and most enduring in advertising.
As partner and global ECD Mark helped Wieden cement its reputation as the world’s most creative agency, becoming the first independent to be named Cannes Agency of the Year. Along the way Mark served as Cannes Titanium president and was consistently named one of the most creative people in advertising.
In 2017 Mark left W+K to start Opinionated. Leading the agency through eight consecutive years of double-digit financial growth and establishing Opinionated as one of a handful of shops defining the new independent creative agency renaissance.
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Charles Hodges
Founder and Executive Creative Director
Arts & Letters Creative Co.
Charles Hodges
Founder and Executive Creative Director
Arts & Letters Creative Co.
As Founder and ECD at Arts & Letters, Charles created a place where the world’s best talent could work with the world’s most inspiring companies, and do things together that they couldn’t do alone. Eight years later, clients like Google, ESPN, Dick’s Sporting Goods, Tito’s Handmade Vodka and FanDuel have called on A&L to help craft breakthrough work using the power of the Agency's pioneering platform approach.
Charles’ work has received numerous industry awards, including multiple Grand Prix in Cannes, but building an independent agency that was named “Best Place to Work” by Outside Magazine five years running stands above them all.
Before Arts & Letters, Charles led global marketing for Apple on iPhone at TWBA\Media Arts Lab, and worked in-house at Google’s Creative Lab. He started his career as a copywriter at Wieden+Kennedy working on Nike, Delta and ESPN, where he penned over 30 commercials for the iconic “This is SportsCenter.” campaign.
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Tara Lawall
Chief Creative Officer
Rethink New York
Tara Lawall
Chief Creative Officer
Rethink New York
Tara Lawall is the Chief Creative Officer at Rethink New York. She is passionate about uncovering creative brilliance in others and turning strong ideas into impactful work. She believes there is always a way to win with the right team, stamina, and a bit of hope.
This approach has helped her lead teams to create work that is fun, effective, and recognized around the world. She has produced awarded projects across One Show, D&AD, LIAs, Art Directors Club, Clios, WARC, and Cannes, including a Titanium Lion. Her work is also part of the Advertising and Editorial Art permanent collection at MoMA.
Her love of collaborating with creative people extends beyond advertising. She has published two humor books, and her first short film, Retirement Plan, premiered at SXSW in 2025, won Animated Short, and is now live on The New Yorker.
She lives in Brooklyn with her husband, two kids, a kitten, and too many house plants.
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Susan Young
Founder and Chief Creative Officer
House of Rabbits
Susan Young
Founder and Chief Creative Officer
House of Rabbits
Susan Young is Co-Chief Creative Officer and a founding partner of House of Rabbits! Before launching the indie shop, she built her career at agencies like Saatchi & Saatchi, BBDO and McCann, crafting award-winning work for iconic brands like Tide, AT&T, Microsoft and Mastercard, as well as nonprofits like Girls Who Code and March for Our Lives.
Her work has been recognized by every major award show, including Cannes Lions, One Show, Effies, D&AD, and the Webbys, and she’s been named to Ad Age’s A-List, Ad Age’s Creatives You Should Know, and AdWeek’s Creative 100.
Now happily back in indie mode at House of Rabbits!, she is passionate about smart, brave work and believes independence is the ultimate creative advantage.
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Tim Nudd
Creativity Editor
Ad Age
Tim Nudd
Creativity Editor
Ad Age
Tim Nudd is Creativity editor at Ad Age. He was previously editor in chief of the Clio Awards and Muse by Clio, and has also served as creative editor at Adweek.
People Jury
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Jorge Hernandez
Founding Partner and Chief Marketing Officer
Majority
Jorge Hernandez
Founding Partner and Chief Marketing Officer
Majority
Jorge Hernandez is a Founding Partner + CMO at Majority, 2025 Ad Age A-List recipient. For over twenty years, Jorge has led integrated efforts for companies such as The Coca-Cola Company, Kraft, MolsonCoors, GM, NBA GLeague, MatchGroup and American Express. His marketing experience spans across product branding, new product launches, broadcast, promotions, experiential, shopper, digital, and sports marketing.
An account guy by trade but tasked to impact the work across all disciplines, Jorge has enjoyed disrupting industry and cultural norms since starting his career.
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Lindsay Cole
President
Uncommon New York
Lindsay Cole
President
Uncommon New York
Lindsay joined Uncommon in July 2024, bringing 20 years of industry experience to the studio. Under Lindsay’s leadership, the New York studio has already been awarded Campaign Agency of the Year and top five Ad Age A-List.
Lindsay previously spent just over a decade at Droga5 where she oversaw a wide range of client business including JPMC, Prudential, LVMH, Accenture, Essentia Water, UNIQLO, and most recently led the Account Management department in addition to global integration across the D5 network. Her time on Prudential was capped off by leading the team to an Effie Award for Sustained Success in the financial services category.
Prior to Droga5, Lindsay spent time in San Francisco at Venables Bell & Partners across brands like Intel, eBay and ConAgra Foods.
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Kai Deveraux Lawson
Co-Founder and CEO
Valerie
Kai Deveraux Lawson
Co-Founder and CEO
Valerie
Kai Deveraux Lawson is a cultural force operating at the intersection of influence, intuition, and storytelling. With more than a decade of developing and executing creative for some of the industry’s most recognized agencies and brands, Kai has built a reputation for translating lived experience and cultural nuance into work that is resonant and rooted in truth.
She is known for her ability to see patterns others miss, ask the questions that unlock new insight, and guide teams toward work that honors both the craft and the communities it touches. Her voice has become a trusted compass for executives and creatives navigating an industry in constant reinvention.
In 2024, Kai co-founded Valerie, a creative agency shaping how brands engage with culture through strategy, storytelling, and immersive experiences. As CEO, she leads engagements across sports, arts, and community-centered initiatives, building moments and movements that live far beyond a campaign.
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Shu Hung
Global Chief Creative Officer
AKQA
Shu Hung
Global Chief Creative Officer
AKQA
Shu Hung, CCO of AKQA, has dedicated her career to creating products and experiences that bridge business and culture.
Early on, she worked at agencies in New York, Beijing, and Berlin before landing in Portland with Nike, contributing to marketing and digital strategy for Nike Women and Nike Sportswear.
Shu joined UNIQLO as the global creative director, assembling a cross-functional team across several global cities. As head of cultural collaborations, she worked with prestigious institutions such as MoMA, MACBA in Barcelona, and the Garage in Moscow.
Her interest in fashion and sustainability led her to Everlane, as creative director. She rebuilt the creative team, relocating it from San Francisco to Los Angeles, and spearheaded a visual and editorial rebrand.
Shu also founded Table of Contents, a physical and digital retail platform that curates avant-garde design objects from around the world, bringing innovative design to the Pacific Northwest and beyond.
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Nomi Leasure
Managing Director
Pinch
Nomi Leasure
Managing Director
Pinch
Nomi Leasure is the Managing Director of Pinch, an experiential design agency shaping brand experience through storytelling, aesthetics, and emotion-led design. Under her leadership, Pinch has emerged as one of the most exciting independent studios in experiential marketing - trusted by global brands like Netflix, Google, and Amazon to create immersive worlds that bring brand values to life in physical form.
Her career blends creative strategy, experiential design, and cultural storytelling, resulting in work that merges artistic integrity with commercial impact. Her projects bridge architecture, narrative, and emotion, pushing experiential marketing toward design-led brand expression.
Beyond her agency leadership, Nomi is the founder and editor of Peek Mag, a digital publication exploring womanhood, identity, and creativity through essays and interviews.
As a juror, Nomi brings deep respect for craft, empathy for the creative process, and a commitment to championing work that expands what creativity can mean in culture today.
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Yan Wang-Benz
Head of Strategy
Droga5 New York
Yan Wang-Benz
Head of Strategy
Droga5 New York
A former competitive figure skater turned strategist, Yan brings precision, creativity, and curiosity to some of the world’s most influential brands including Apple, OpenAI, Microsoft, and Electronic Arts. Her work bridges human insight and technological transformation, helping brands show up meaningfully in culture rather than just repetitively in media. Under her guidance, Droga5’s strategy and creative practice have earned Cannes Lions, Effies, and Adweek’s Media Plan of the Year for work that fuses craft with clarity — from redefining what AI looks like in marketing to building creator-led ecosystems that feel more like communities than campaigns.
Yan’s passion extends beyond the boardroom; she’s a Marketing Academy Scholar and Alumni, a pro bono strategist for various causes, and a mentor for women of color in creative industries through Women Who Create and Feminist Camp. Yan believes that your best work is always ahead of you. In her current role as head of strategy, she’s focused on creating a culture that celebrates seeing around corners and challenging conventions so you can respond (not react) to whatever may be next.
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Caroline Winterton
North America CEO
DDB
Caroline Winterton
North America CEO
DDB
Caroline is a seasoned leader who has worked with some of the world’s best brands. She is a creative problem solver who helps clients build their business and a leader who inspires her teams. She joined adam&eveDDB in September 2023 as the CEO, now serving as the CEO of DDB North America, and is actively focused on establishing the North America agencies as a creative force in the global market.
She was most recently the New York President of Digitas running the $170MM+ office. In her time there she returned the office to growth with an incredible new business streak and a renewed focus on organic growth.
Prior to Digitas she was the CEO of Barton F. Graf. At Barton she had the honor of being Gerry’s partner in crime as they navigated the changing dynamics of a marketplace moving away from AOR’s to projects ultimately deciding to close the agency. But in true Barton style, they did it in proper fashion with a jazz band, a presiding priest and a taxidermy mouse in a coffin to commemorate the years of wonderful work the agency had created.
Before joining Graf, Caroline was a Partner at Grey, running a large portfolio of global brands including Pringles, Febreze, Downy, Bose and Walgreens, as well as working on automotive, retail, tech, CPG, apparel and FMCG categories.
Prior to joining Grey, Caroline was the Executive Group director at TBWA\Chiat\Day NYC, running McDonald’s, multiple Kraft brands and British Airways. She has also worked on Coca-Cola and Ocean Spray, winning numerous creative and effectiveness awards.
Beyond CPG, Caroline ran the Nike Jordan brand at Wieden + Kennedy digging into art, music, celebrity and entertainment to drive the brand. She spent the first part of her career in automotive and technology working on Jaguar and Motorola at Ogilvy & Mather, Nextel at TBWA and client side at Sirius Satellite Radio.
Outside of work she spends time with her four step children, her husband and 3 wonderfully ornery old dogs. She has also been recognized for her fundraising efforts for ALS and was honored at the inaugural Eleanor Gehrigs Caregiving Luncheon: A Celebration for Caregivers.
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Jessica Wohl
Senior Editor
Ad Age
Jessica Wohl
Senior Editor
Ad Age
Jessica Wohl is Ad Age's senior editor. She was most recently a senior reporter covering the food and restaurant industries for Ad Age. She also is one of the hosts of the Marketer’s Brief podcast and Creativity Top 5 Live. Jessica previously reported for the Chicago Tribune and Reuters.
Creative Marketing Jury
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Sofia Colucci
Chief Marketing Officer for North America
Molson Coors Beverage Co.
Sofia Colucci
Chief Marketing Officer for North America
Molson Coors Beverage Co.
As North American Chief Marketing Officer at Molson Coors, Sofia Colucci brings creativity, collaboration and commercial expertise to everything she does. The Latina marketer has a proven track record of creatively effective marketing, managing complex P&Ls, leading turn-arounds and building breakthrough innovations. She has +20 years of marketing and innovation experience, including 8 years at PepsiCo and 8 years at Molson Coors.
Sofia’s work has transformed iconic brands with global campaigns like Tastes Like Miller Time and Choose Chill. Her focus on bold ideas has led to award-winning work like the High Stakes Beer Ad, Molson Coors first Super Bowl ad in 30 years, Coors Light’s Lights Out, Molson’s See My Name campaign and the Case of the Mondays Super Bowl Campaign. Sofia also led Molson Coors’ innovation transformation, introducing new capabilities and entering into new segments.
Sofia has been recognized as Forbes Top 50 Entrepreneurial CMOs, Forbes Top 50 Most Influential CMOs, Campaign’s Top 50 CMOs and Crain’s 40 Under 40. Her team’s work has won multiple awards including Cannes, One Show, Ad Age Creativity and the Effies US 2024 Most Effective Marketer.
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Tony Burke
Associate Manager of Creative and Social Media
General Mills
Tony Burke
Associate Manager of Creative and Social Media
General Mills
Tony Burke has worked on some of the biggest brands in CPG in his time in Marketing Communications at General Mills including Totino’s, Gushers, Fruit by the Foot, Betty Crocker and Old El Paso. Tony has worked in Creative & Production, Marketing Communications Orchestration, Social Media, and Influencer & Talent Strategy.
He led the Creative & Social Engagement strategy for Totino’s during its debut Super Bowl Campaign “Chazmo Goes Home.”
He has worked differentially with Talent including Pete Davidson, Tim Robinson, Sam Richardson and directors such as Mike Diva to create breakthrough creative that gets the internet talking.
He has won Shortys and Digiday awards by racking up hundreds of millions of views and engagements from his social media and influencer strategies.
Finally, he loves to do the marketing that consumers never forget, creating the quality impression that keeps brands top of mind long after the campaign runs.
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Khari Mpagazehe
Head of Account Management
Droga5 New York
Khari Mpagazehe
Head of Account Management
Droga5 New York
Khari Mpagazehe has a proven track record of steering large businesses and delivering impactful work while nurturing a supportive environment where teams can thrive. After a fruitful 15+-year tenure at BBDO, she joined Droga5 New York in 2022 to lead one of the agency’s most significant accounts, JPMorganChase. This year, she stepped up to become the agency’s head of account management.
Mpagazehe prides herself in bringing strategic excellence, operational rigor and interdisciplinary solutions to the job – evident in her work across a spectrum of clients, including JPMorganChase, Unilever, Bacardi, AT&T and ExxonMobil.
Her passion for ensuring all voices come to the fore also rings through in her work for ADCOLOR and Unilever. Accolades include The Marketing Academy’s Scholarship Program and Ad Age “Account Manager of the Year” and Campaign US “Account Person of the Year” finalist nods.
Khari is a graduate of Clark Atlanta University.
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Christina O'Rourke
Director of Creative Strategy and Content
United Airlines
Christina O'Rourke
Director of Creative Strategy and Content
United Airlines
Christina O’Rourke is the Director of Creative Strategy and Content at United Airlines where she leads brand marketing strategy and oversees the in-house creative department. She plays a key role in shaping United’s voice across all channels, writing briefs, developing strategy, and partnering with agencies and internal teams from concept through production and delivery.
Before joining United, Christina served as Head of Creative Production at Edelman where she led a large team of multidisciplinary creatives. She played a pivotal role in modernizing Edelman’s creative offering and helped bring integrated campaigns to life for clients like Samsung, FedEx, Kellogg’s, KFC, Barilla, and Boeing. Prior to her agency career, Christina worked in tech, fashion, and film production.
Christina earned a Masters in Communications Innovation from Ithaca College. Her studies included media economics, consumer behavior, product design, and global leadership. When she isn’t working, Christina is a competitive sailor and weekly pizza party host.
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Michael Tabtabai
Global VP of Creative
OpenAI
Michael Tabtabai
Global VP of Creative
OpenAI
Michael Tabtabai is Global Vice President of Creative at OpenAI, where he leads brand storytelling and creative strategy.
Before joining OpenAI, he served as Vice President of Creative at Coinbase and spent seven years at Google as an Executive Creative Director. Earlier in his career, he held creative leadership roles at Wieden+Kennedy, Saatchi & Saatchi, TBWA\Chiat\Day, Modernista!, Crispin Porter + Bogusky, and other leading agencies.
Alongside his brand work, Tabtabai is the founder of Leave It On The Road, a nonprofit that raises funds for cancer charities through endurance cycling events.
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Patricia Varella
Creative Director
Polaroid
Patricia Varella
Creative Director
Polaroid
Pat is the creative director at Polaroid, spearheading campaigns and brand expression.
From traditional advertising to digital, from Barcelona to Stockholm to Amsterdam, Pat has strived to create work that feels authentic—work rooted in human truths. With a deep love for photography and everything analog, she has brought to life award-winning brand campaigns, digital experiences, an entire comms agency, and, oh, two human beings.
Chances are you’ll find her among like-minded instant photography nerds, advocating for the honesty, beauty, and imperfections of a more analog life.
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Adrianne Pasquarelli
Special Projects Editor and Senior Reporter
Ad Age
Adrianne Pasquarelli
Special Projects Editor and Senior Reporter
Ad Age
Adrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in retail and finance, as well as in travel and health care. She is also a host of the Marketer’s Brief podcast and spearheads special reports including 40 Under 40 and Hottest Brands. Pasquarelli joined Ad Age in 2015 after writing for Crain's New York Business, where she also focused on the retail industry.
Production Jury
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Jordana Freydberg
Executive Producer
Biscuit Filmworks
Jordana Freydberg
Executive Producer
Biscuit Filmworks
Jordana Freydberg is an Executive Producer with Biscuit Filmworks in Los Angeles, CA.
She began her career in live music in NYC, booking tours for an eclectic array of artists from cello virtuoso Yo-Yo Ma to legendary guitar shredder Joe Satriani. She went on to join Greenpoint Pictures as Director of Sales in 2010, successfully launching its national presence in the advertising and marketing industries. In 2014, she was promoted to Executive Producer, and in 2017, she moved to Los Angeles, where she established the company's West Coast office. In early 2019, she joined London Alley, where she helped the company grow their commercial and branded business. In 2021, Jordana joined Biscuit Filmworks as Executive Producer.
Born and raised in Chicago and a proud University of Wisconsin alumni, Jordana still considers herself a Midwesterner at heart.
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Rob Baird
Chief Creative Officer
Preacher
Rob Baird
Chief Creative Officer
Preacher
In 2014, Rob Baird is Chief Creative Officer of PREACHER, which he Co-Founded in 2014 alongside Seth Gaffney and Krystle Loyland, two longtime colleagues from Mother New York. The agency is now home to two-story hospitality-forward space, with a contemporary art gallery exhibiting local and global artists, a professional recording studio furthering their creative work in the music industry, and a storefront named Divine Provisions which helps support the agency’s charitable initiatives. In 2024 the agency opened its first offices abroad with the launch of Preacher Amsterdam. Preacher’s current clients include: EJ Gallo, GMC, ESPN, PrizePicks, Xfinity, TomTom, and The Venetian Resort.
Prior to Preacher, Rob spent almost a decade in the New York and London offices of Mother leading award-winning creative for Virgin Mobile, Stella Artois, Coca-Cola, and Sour Patch Kids, and has also led work at TBWA Chiat Day, Fallon, BBH and Arnold. He’s previously judged D&AD, The One Show, the Art Directors Club, AICP, and Communication Arts among others, and has been lucky enough to have his work featured in every major international advertising award show throughout his career.
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Rosie May Bird Smith
Director
Biscuit Filmworks
Rosie May Bird Smith
Director
Biscuit Filmworks
Rosie May Bird Smith is a British comedy director and writer with a strong unique style and ability to blend humor with heart. In 2025 she was named Director to Watch by Ad Age’s Creativity Awards, following her earlier recognition by the British Arrows for Best Young and Emerging Talent, Creative Circle’s Best New Director, Cannes Young Director Award and Campaign Magazine as one of the industry’s Rising Stars.
Rosie began her career as a creative, quickly gaining attention for her sharp wit and clever storytelling working on a range of high-profile films for some of the world’s largest and most influential brands. Upon shifting to the director’s chair, her first commercial project, for Asda, received four British Arrow nominations and earned her a Silver Young Director Award. Her additional commercial work includes the delightfully humorous “Charity Shop” spot for Müller Light, whose unlikely hero spotlights the snack and dessert brand as a simple, healthier option than others. She also directed the social portion of Andrex’s multi-platform “Get Comfortable” campaign, encouraging Brits to bust free from toilet taboos, which went on to win Silver at Cannes Lions.
Rosie has also created several notable short film projects, which have been featured on the global festival circuit and in the press. Her short Herd Immunity earned Gold at the British Short Film Awards, alongside a 1.4 award for Brilliant Filmmaking and Best Film, and Best Director at the Papaya Films Young Directors Gala. Her latest short narrative film Egg Timer is currently screening at festivals all of the world including Aesthetica, Rhode Island International Film Festival, Bolton Film Festival and Hollywood Shorts.
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Taj Critchlow
Founder and Managing Partner
Fela
Taj Critchlow
Founder and Managing Partner
Fela
Taj Critchlow is the Founder and Managing Partner of Fela, a culture-shaping production company based in Toronto and Los Angeles. A 30-year industry veteran, he is an executive producer, talent manager, and creative consultant whose work spans music videos, advertising, film, and television.
He has produced some of the most iconic music videos of the last decade, including Drake’s “Hotline Bling” and “God’s Plan,” Rihanna’s “Work,” and Rosalía’s “Con Altura.” Under his leadership, Fela has partnered with major brands such as Nike, Adidas, Spotify, Google, Mercedes-Benz, and Budweiser, earning accolades from the Grammys, MTV VMAs, Clios, and Cannes Lions. In 2024, Fela was named Canada’s #1 Production Company at the Immortal Awards, and in 2025 Critchlow received the inaugural ADCC Changemaker Award.
Critchlow also manages filmmakers through Karoshi Management and has executive produced Superfly, Underplayed, Motherland, 40 Acres, and most recently, produced Sweetness, which premiered at SXSW 2025.
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Wes Falik
Executive Producer
Squarespace
Wes Falik
Executive Producer
Squarespace
Wes Falik is an Emmy-nominated Executive Producer at Squarespace in New York. He has been working in some form of the business since he was a sophomore in college, beginning his career in account management at Arnold, mcgarrybowen, and Barton before making the switch to production.
Prior to his time at Squarespace, he worked for both large and small agencies, including FIG, McCann NY, and B-Reel where he spent his time learning to produce just about every type of project from film and photography, to installations, websites, digital products, and apps.
Wes has worked across several clients including Zillow, CNN, Benjamin Moore, Google, Meta, Verizon, and, most recently, Squarespace where he acted as EP on The Singularity featuring Adam Driver and the A Tale As Old As Websites featuring Barry Keoghan.
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Mai Huynh
Managing Director
The Lift Mexico
Mai Huynh
Managing Director
The Lift Mexico
Mai began her career as a producer at the renowned agency TBWA\Chiat\Day, where she worked on high-profile projects including Apple’s iconic iPod Silhouettes campaign. Over the next 15 years, she collaborated with leading creative agencies and brands in Los Angeles, San Francisco, and New York, among them MAL, R/GA, Goodby, BBDO LA, Droga5, Estée Lauder, and Beats.
Today, as Managing Director of The Lift, she leads with a focus on innovation, craft, and creative excellence in an ever-expanding market. The Lift is recognized for its craft and consistent delivery of award-winning commercial work.
Born in Vietnam, raised in California, briefly based in New York, and now living in Mexico City, Mai brings a global perspective to every project she touches.
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Davud Karbassioun
Co-Founder and CEO
Magna Studios
Davud Karbassioun
Co-Founder and CEO
Magna Studios
“Dav” is an EMMY, BAFTA and CANNES LIONS GRAND PRIX winning producer and the Co-founder/CEO of magna studios, based in Los Angeles, CA.
Magna Studios, which launched at the beginning of last year, is a next-generation studio redefining visual storytelling at the convergence of film, non-fiction, branded entertainment and music content. Founded by Marisa Clifford and Davud Karbassioun, it operates from hubs in London, New York and Los Angeles, embodying a bold new vision for multi-format storytelling.
Magna’s reach extends well beyond advertising into long-form, documentary and film production. The studio produced and co-financed Oscar Hudson’s debut feature film, Straight Circle, which premiered at this years Venice Film Festival, winning the Grand Prize in Critics Week. The Studio is also in production on the official Oasis reunion tour documentary in partnership with Stephen Knight (Peaky Blinders).
Previously for over 10 years Dav was the longstanding global president of Pulse Films which he established as an Indy powerhouse, before that he worked at BBH London for 14 years where he was the global Chief Production Officer and managing partner.
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Mike Lobikis
Executive Producer
Partizan
Mike Lobikis
Executive Producer
Partizan
Mike Lobikis is a seasoned production executive with deep roots in advertising and entertainment. As Executive Producer and Head Of Sales at Partizan US, he has led business development and overseen high-profile productions since 2018, partnering with brands such as Coca-Cola, Verizon, 7-11, Apple, Loewe, Adobe, Toyota and Nike.
Before Partizan, Mike was a Partner at Hustle in New York and Los Angeles, representing top talent across live action, post, design, animation, and experiential work for major agencies and brands. He previously served as Executive Producer at Mass Appeal, overseeing premium branded entertainment for the record label and media company founded by Nas.
His earlier roles at Tool of North America (where he was part of the 2016 Cannes Lions Palme d'Or winning team), Go Film, and Sound Lounge rounded out a career spent championing world-class storytellers across film, digital, and emerging interactive platforms. Recognized with AICP Awards, Webbys, and Cannes Lions, Mike brings leadership, innovation, and a proven record of elevating creative work.
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Kate Oppenheim
Managing Director
m ss ng p eces
Kate Oppenheim
Managing Director
m ss ng p eces
Kate Oppenheim is an Emmy Award–winning producer, managing partner at m ss ng p eces, and executive vice president at Tribeca Enterprises. Over the past decade, she has led acclaimed content and campaigns across original series, branded entertainment, and immersive technology. Under her leadership, m ss ng p eces has been named to the AdAge A-List every year since 2015, earning AdAge Production Company of the Year in 2022 and The Webby Awards Production Company of the Year in both 2020 and 2025.
A champion of creative innovation and industry equity, Kate has built a diverse roster of traditional and immersive talent. Her work has earned thirteen Emmy nominations, six wins, and hundreds of additional honors, including the Cannes Lions Grand Prix. She has been recognized on the Creativity 50 and Ad Age’s 40-Under-40, served on the AICP National Board, and spoken widely across the industry. In her dual role at Tribeca and m ss ng p eces, she is dedicated to empowering visionary storytellers to use art as a catalyst for change.
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Toni Palmatier
Managing Director
Institute
Toni Palmatier
Managing Director
Institute
Tori Palmatier is the Managing Director of Institute Pictures, the award-winning production company founded by artist Lauren Greenfield, where she leads the drive for new talent, creative, and business opportunities. A force in independent commercial production, Tori has a successful history of guiding young companies to new levels of growth, and a passionate commitment to elevating directorial talent.
After earning a degree in cinema studies from San Francisco State University, and working in production in the New York music video and indie film scene, Tori began her career in advertising at RSA Films in New York, handling sales and talent representation. There, she helped establish Hey Wonderful, at the time RSA’s in-house integrated production company within the Ridley Scott Creative Group. In her next role, Tori served as Managing Director / Executive Producer at Namesake Content, a non-union production company owned by director Cole Webley. In her time there, she led the young company to international growth, and curated and fostered a diverse roster of talent.
Throughout her career, Tori has sought to uphold the craft of filmmaking, while strategizing with an eye to the future of the ever evolving and shifting landscape of advertising production. In her time at Institute Pictures, Tori has helped lead the company’s evolution beyond its original female-only directing roster to an artist driven, visionary centered, and multi platform creative production company, playing an instrumental role in tightening Institute’s integration with its sister companies Institute Artist (photography) and Evergreen Studios (film and TV).
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Lisa Gatto Setten
Head of Production
Arts & Letters Creative Co.
Lisa Gatto Setten
Head of Production
Arts & Letters Creative Co.
As Head of Production at Arts & Letters, Lisa brings an unmatched depth of industry experience and expertise to every step of the production process across all client partnerships. She leads a talented team of makers to define new frontiers of content creation and embrace agile methodologies that produce the kind of culture-shaping work that A&L is known for.
Throughout her storied career, Lisa has led integrated production on breakthrough creative campaigns for marquee brands including Google, Playstation, Acura, Corona, JetBlue, KFC, Sprite, Levi’s, Axe and Cadillac.
Prior to Arts & Letters, Lisa was SVP, Executive Director of Integrated Production for MullenLowe, where she is credited with unifying production across the agency’s US offices. She also served as Head of Broadcast Production at BBH, and was Head of Production at JWT New York.
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Lindsay Tyler
Freelance Agency Producer
Lindsay Tyler
Freelance Agency Producer
Lindsay Tyler is a multidisciplinary producer and Director of Brand Production at Omnicom. Before that, she helped launch Whirlpool’s in-house agency and led production at FCB Chicago, where she built the social and influencer practice before being tapped to integrate the production department as a whole. She started her career as a photography producer at People Magazine, learning how to stay calm around paparazzi—and the occasional crying celebrity.
Lindsay brings curiosity and a healthy respect for production chaos to the brands she’s worked with, including KitchenAid, Walmart, Cottonelle, Glad, and the Illinois Council for Handgun Violence. Her work has been recognized by Cannes Lions, D&AD, The One Show, and others. A native Detroiter, former New Yorker, and now Chicagoan, she’s happiest when she’s making good work with good people.
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Tim Nudd
Creativity Editor
Ad Age
Tim Nudd
Creativity Editor
Ad Age
Tim Nudd is Creativity editor at Ad Age. He was previously editor in chief of the Clio Awards and Muse by Clio, and has also served as creative editor at Adweek.
FAQs
New for A-List is:
• PR Agency of the Year
New Creativity Awards categories include:
• Best Body of Work for a Single Client
• Best Comedic Campaign
Agency of the Year and A-List
B2B Agency of the Year
Business Transformation Agency
Best Agency Culture
Design & Branding Agency
Experiential Agency
In-House Agency
Media Agency
Multicultural Agency
Newcomer Agency
Performance Marketing Agency
PR Agency
Purpose-Led Agency
Social Media/Influencer Agency
Sports/Entertainment Agency
These A-List categories are open to companies anywhere in the world
Agency Executive of the Year
Agency Network of the Year
Creative Agency of the Year
Independent Agency of the Year
Independent Agency Network of the Year
International Agency of the Year
Production Company of the Year
The Creativity Awards are open to anyone anywhere in the world.
Do NOT enter work unless it was work for a real client that was actually produced and/or ran in a media environment. Exaggerated results, inaccurate financials, misleading or fabricated case studies, speculative work presented as real are grounds for disqualification.
Please note: Any requests to remove details from an entry during or after judging may result in disqualification.
There is no cost to enter the Best YouTube Creator Collaboration award.
Any entries submitted after the final deadline of Dec. 2 will automatically incur a processing fee of $200 per entry. Those submitted after Dec. 16 will incur an additional fee of $350 per entry.
Please note changes cannot be made once the final deadline has passed and judging has started. Any requests to remove details from an entry during or after judging may result in disqualification.
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IMPORTANT INFORMATION
Please pay close attention to all the entry requirements and category descriptions, as fees are non-refundable once entries are submitted.
Be mindful of all the requirements of each category and make sure to enter your work, people or companies into the appropriate category. In the rare case, up to the discretion of each category’s particular jury, the jury may opt to move an exceptional entry into what they deem to be the appropriate category if they feel it was entered into the wrong category. You will be given the option in the entry form to request that juries refrain from moving your entry if you so wish. Please make sure to check the box designating this. Not checking the box, however, does not guarantee that your entry will be considered in a category into which it was not originally entered.
Please note that this year we require all entrants to disclose the use of AI and confirm the accuracy of information submitted. Work entered must be work that was legitimately created, commissioned and executed as described. Exaggerated results, inaccurate financials, misleading or fabricated case studies, speculative work presented as real are grounds for disqualification. Ad Age may request verification at any point in the process and reserves the right to disqualify entries or bar future participation for any violations.